MURS Built in!
I was thinking about the old Nextel Direct Talk (Handset to Handset) function, I still have a half dozen that work...and how back in the 70's you could order your Caddy or Buick with a built in CB (built into the FM Stereo).
I can see where as part of an Off Road or Outdoors type package in 4x4 trucks, SUV's or Jeeps it would be cool to have a MURS radio built right into the truck. Sort of On-Star like, it may have a hands free mic, and sound through the speakers, maybe a controller built into the stereo, PTT on the steering wheel.
I know for off road enthusiasts this would be cool, and compatible with existing MURS radios. One could even venture as far as saying it could be available on commercial work trucks.
Just an idea.