Sounds like they definitely have some improvement to do, but I don't think a 10 minute response time is horrible for a small volunteer fire department like this. You are talking about people that have to drop whatever they are doing when they get paged, drive to the fire station, get all of their gear on, and get in the fire truck and respond to the scene. It's not like they have people sitting at the station ready to go on a moments notice.
People also need to realize that firefighters don't just show up and rush into a burning building. Safety is top priority, not saving the building. Unless it's a rescue situation, most departments don't allow any crews to enter the building until there is water supply established and at least one more crew on scene and ready for RIT.
Also sounds like they need some better mutual aid protocol so there isn't any question about which department(s) they call when they need help. They should also have neighboring departments paged out automatically when they have a report of a structure fire. Even the larger departments here in the metro area do that. They can always cancel them if they are not needed.
Buildings sometimes burn to the ground even here in the cities where there are usually multiple crews on scene within just a few minutes of call time.
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