An antenna that is 1/4 wave is resonant on a single narrow frequency range, typically +/- 3 Mhz at VHF 155 MHz, it requires a ground plane, or "image" under it to work properly - like your car's roof. Unity means it has no gain relative to some other type antenna; typically a 1/4 wave or sometimes it is referenced to a theoretical antenna that radiates equally in all directions like a sphere. In that case a 1/4 wave does have gain.
Any antenna outside your vehicle will work better than the one on the scanner, but a better choice would be something designed for scanners. Do a lot of reading here in the antenna pages, and read through the wiki here. You will find that everybody has a favorite. Multi-band Ham antennas work well, and I have used old 800 MHz cellular magnet mounts quite successfully.
Just keep reading all you can find. There is a lot of free info on antennas.