Hello everyone, I am a new member to the forum and came here to find some information on commercial broadcasting. I have had kind of a dream about owning my own radio station to broadcast music. My family collects old vinyl records so we are very much music enthusiasts. So anyway, if FCC opens up applications for new full power radio stations, what would be the best choice, AM or FM? I know FM is better quality but AM can travel farther. How much is the cost of equipment for each? How much should the initial investment be? 50k, 100k, 200k? Thank you all for your help!
Really depends on what you want to do and what your expectations are.
Near me there is a couple of -legal- low power FM stations. One plays just Hawaiian music, the other one rap. Coverage of a couple of miles (we're in a valley).
Coverage costs money. If you are going to try covering a wide area, major urban area, etc. it's going to cost.
For FM broadcast stations, height is key, that means high tower or tower on a mountain. Tall towers are expensive ($hundreds of thousands to millions) Good high sites can be expensive to lease space at, as in thousands a month, unless it's a less popular site or you have access to something.
AM doesn't need prime mountain top sites, but it does need some land. AM antennas are tall and generally require a substantial ground plane network to make it work well.
Transmitters can be expensive depending on what you are looking for. Low power = less expensive. High power = expensive. Again, looking from a few thousand for a low power transmitter to several tens to hundreds of thousands for a high power transmitter. Add in engineering time, ongoing support, etc. and it gets expensive.
Licensing will be required.
Might want to try webcasting first, see how it goes, if you can keep it up, if there is a market, etc.
Good luck.