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Originally Posted by Drifter
Radio Shack has completely forgotten what it used to be about (electronics and radio hobby) and has gotten greedy...and now they pay the price.
I had this discussion with a friend recently and he said "oh but nobody does that stuff anymore" and I had to let him know how wrong he was, it's just that we've all been forced online by the lack of decent stores.
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I'm curious about how this will affect Radio Shacks handling of scanners. Radio Shack used to be the only game in town to sell specialized electronics such as circuits, CBs and scanners. That is no longer true. Consumers can find the same product for a fraction of the price and triple the selection online. That opens up a whole other discussion about online sales.
I live in a major metro area with literally dozens of Radio Shacks. Inside malls and nestled into a strip mall, it's not hard to find a Radio Shack even after a few have shut down.
I remember walking into a Radio Shack to find a very nice selection of scanners. All lined up on a shelf or glass case. Models ranging from desktops to handhelds, clearance to state-of-the-art. Next to the scanners would be HAM and business radios with accessories.
Over the last couple years I've noticed Radio Shack's sales and advertising approach change greatly. Walking into a store it's easy to see what Radio Shack WANTS to sell.
Satellite Radio, Cell phones and computer accessories. One side is covered with a million cell phone accessories and models, the other side is a nook of wireless routers, cables, iPod bits and a kiosk of Satellite radios galore.
Walk to the counter, dodging the GIANT remote control HUMMER, you'll have to peek and poke around another billion cell phone cables, covers and models.
Giant posters and brilliant placards litter the walls and counters to advertise Radio Shack deals and packages for cell phones and their credit card.
Poking around a Radio Shack one day I spent quite some time trying to find their nook and pocket of scanner supplies. Noticing nothing excitng and different I worked my way to the front counter only to find a myriad of FRS radios. Nothing grand and nothing special. Standard FAMILY radios.
As I was leaving I spotted a tiny glass case, mounted up on a wall in a corner. I saw the familar shape and protruding antenna of a scanner. A simple tiny case. Nothing brilliant. A tiny red tag caught my eye - SALE -
In a blister pack ( plastic package ) was a Pro-97 nicely priced. The grey brick was appealing, and it had been quite a while since I spent some money on a Radio Shack scanner. ( i'm a uniden kinda guy ). Quickly I noticed how streamlined the scanner was packaged. It was like I had grabbed a cheap CD player from a WalMart shelf. I had never seen a scanner being sold and displayed in such a manner. I also noticed that this particular scanner DID NOT come with a wall wart. WHAT!??!!? These days that is just insane. A few feet away was the proud display of Radio Shacks wall-o-warts. Wall warts and adaptors somewhat neatly arranged. Personally I think this is one of the most intimidating parts of the store for a unsuspecting customer, one that is not "well" educated with electronics. Thinking, "Trust me sir, I don't need your help outside of handing me my reciept." I shooed away the salesman, picked out my wall adaptor and nubbin and bought my scanner. On a side note, I had to travel to another store to get the PC cable. Fun stuff.
As I walked out of the store I thought, "Sheesh, your average joe wouldn't even give that scanner in a blister pack, in the corner, a second look." That is when I had an epiphany, that Radio Shack caters to the average Joe. No longer does Radio Shack display their fleet of scanners proudly behind the register, directly in line-of-sight at the front counter. No longer can you find a dozen desktop and handheld models. No longer can you find an acceptable selection of HAM and business band radios.
Spend 15 minutes in the store and I'm sure you'll hear at least 15 times from the staff...
"We don't have that here in the store, but you can easily order it online."
Radio Shack is not the same store as it once was.
Quote:
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Originally Posted by Drifter
I had this discussion with a friend recently and he said "oh but nobody does that stuff anymore" and I had to let him know how wrong he was, it's just that we've all been forced online by the lack of decent stores.
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Everybody reading this right now, who has been in the Scanner hobby for years ( before today's internet ) knows how we as a consumer have changed our methods of purchasing.
I will venture to guess that the majority of buyers get their scanners and supplies online.
We are mostly geeks at nature and enjoy "scanning" the internet for the golden reciever, the one that will occupy our time over the next several weeks.
Using the software downloaded online, programming via computer - nearly gone are the days of simply plugging in a few frequencies and watching that scanner do its amazing job. The hobby itself has developed into a scanner/online/computer package.
You are obviously sitting down in front of a computer right now reading this right? Why don't you just travel on over to wonderful
http://www.scannermaster.com or
http://www.grove-ent.com When you're done getting your new toy, jump on over to
http://www.waltel.com/ and pick up some bits. Believe me, I will quickly jump over to an online vendor, buy that specific part I need, and wait a couple days.
Jumping back/forth from RR.com and a newly acquired scanner program by Butel or Uniden, I find myself sitting in front of my computer with a scanner ( or two, or three, or four ) next to me. I personally have a computer soley dedicated to my scanners. It runs a couple other basic programs, but I usually fire it up just for my scanners. The point is, a computer has become part of the scanner package and a computer is obviously a direct route to online sales. See the ultimate connection?
Will Radio Shack continue to be the vehicle to bring us the latest PRO scanner or will they slowly let the scanner fade away from the store shelves?
Will Radio Shack continue to push out the next generation scanner to be compared to Uniden's product? Will they start offering the free online software? I'm not wanting to turn this into a Uniden/Radio Shack issue. It is a matter of, will Radio Shack spend time and money on a product they obviously don't see as a priority.
It sounds a bit dramatic, but will Radio Shack ween itself from the scanner game?
Closing 400-700 stores is often times a "start" for a large corperation. After the initial phase, they will evaluate their standings. Status quo or more cuts? Part of the evaluation will be specific product sales. As the article states, specific products increase or descrease sales. Red or black ink. What color represents their scanners?
My first scanner was a Radio Shack product, I hope the PRO-97 isn't my last one.