The title of this thread doesn't match what you're now asking. But if I understand the question correctly, here's my $0.02. Generally speaking, each band requires circuitry. For the PRO-97, there are a lot of components in the front end just there to selectively "filter" (band pass) the desired frequency. Any transceiver would have to replicate something like this for its receiver, and then would have to deal with the transmitting side. Transmitters are a little less forgiving than receivers in this regard.
Overall I think it comes down to only desiging a product to do what is NEEDED. The device you use as an example does not NEED to be a transceiver across the wide frequency range covered by a PRO-97. OK, so it does need to perform in sections of each band, but that's different. Designing a transmitter to cover the entire range would either increase complexity, cost, weight or a combination of all 3. So the designer chose to make the thing with "modules" for each range.
I hope that answers your question.