I purchased my 396 from Scanner Master using the link on the top of this page. They were great to deal with and a friendly young lady even called me up asking if I'd like to downgrade my Next Day Air shipping since I ordered on Friday and I would not receive the item until Monday. (I kept it at Next Day to assure I'd get it before 10:00AM, as I'm impatient
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Plus I can only assume RadioReference.com gets some sort of affiliate/referral fee for the sale?