The programing is called 'Marketing Hype'.
However, the first post might be a little bit over the top. Serious, governmental spies will indeed be using any and all sorts of oddball ways to avoid being noticed. Frequency hopping, as he said, or putting the transmitter inside an active TV channel, narrowband, with the audio on a subcarrier, going microwave, any number of tricky things.
That said, probably less than 10% of 'bugs' actually use any sort of significantly sophisticated method, since most bugs are planted by Joe and Jane citizen, bought at the local 'spy store' (for extremely overpriced stuff), and is usually actually quite monitorable, with effort.
Cheapest will be the FM Broadcast band very low power bugs. Hard to hear more than 100 feet away, but I've heard one occasionally. Most often heard around apartment houses or hotels. Next up, the 'spy store' variety, which will be all over VHF, mostly, try 30-54 MHz, 150-220 MHz, 440-512 MHz. This will include some police bugs, they usually still use simple narrow fm bugs in VHF Hi or UHF. Again, these have low range, so you're probably too close for safety if you hear one! Keep out of sight, DON'T go looking to see what's going on! I've heard one of these from a mile away, but it takes luck and good conditions for that to happen. It also helps if you know what hotel the local Narcotics Task Force has a permanent bug installed in a room of. :twisted:
The scanner 'detectors' are just 'Close Call' or 'Signal Capture' or whatever the scanner manufacturer feels like calling 'wide band detection of VERY local strong signals'. For a bug, you're talking less than 100 feet at best, probably more like 10 feet, for these to catch it.
Above applies to USA, but adjusted for local FM band, etc, should be pretty universal.