I have a good end fed antenna just deciding on a sdr dongle and software. Like to stay around $200
In that price range, plus or minus, there are a few good options, three that I can recommend, and yes, I have used all three side-by-side, and either currently own or have owned all three. I have owned and used many of the other options on the market, from very low cost (sub $10) to quite expensive. But holding to the ~$200 price point:
Airspy HF+ Discovery is a pretty good HF radio. Arguably the best HF radio in this price range, but #3 on my recommendation list. Why not my top recommendation? While really good at HF, it is somewhat limited in frequency, outside the HF and a bit of VHF. And I am not a fan of SDR# (not bad mouthing the software or plug-ins, but the GUI just does not set well with me), but you can run the SDR with other software, SDR-Console is a good option.
Another good SDR (my second favorite in this price range) is the SDRPlay RSPdx or RSPdx-R2. While it might be slightly behind the HF+ in specifications, in reality that is going to be hard to detect during operation. Most people are not in a quiet enough location or with a good enough antenna, to actually see a performance difference between them. I have measured the difference using test equipment, but running the HF+ and the RSPdx side-by-side I really cannot tell a difference during on-air testing, and yes, I am in a fairly quite location, with good antennas. I personally like SDRUno better than SDR#, and again, SDR-Console is an option.
My personal favorite in this price range, the SDRPlay RSPduo. Technically not as good as either the RSPdx or the HF+ Discovery when talking about HF performance, but still quite good (and most people are not going to be able to detect the difference), and so much more potential. The dual tuner capability opens doors in experimentation (passive radar anyone?) and things like diversity reception. Along with the ability to watch 2 pieces of spectrum any place in the SDRs tuning range, not just two VFOs, but completely separate pieces of spectrum with different antenna inputs for each. It really is like having 2 SDRs in one case (although doing so limits IBW). Same comment here about my preference for SDRUno over SDR#, and consider SDR-Console.
However, if you have can swing a bigger budget, and are really interested in HF only, there are some outstanding options out there. But you really are not going to do a whole lot better (than one of the three I mentioned above) until you get into the $800+ range, and really on the far side of $1000.
T!