When is Uniden going to (fill in the blank)? Why hasn't Uniden made a scanner that (fill in the blank)? and so on
This is one of the most-asked questions that is almost never answered, so I'll answer it here. ...Release a new scanner
When we are ready to announce a new scanner, we'll announce it to everyone, and it won't be due to someone asking either in a forum or a private message. it will be because we are ready to announce a new scanner. We don't announce right now, right this minute for a few reasons:
- We aren't ready to announce it, yet.
- We don't want to give our competition a heads-up that we have a new model with particular features coming out...the longer we wait, the longer we maintain our competitive advantage with new features.
- In the development process, as features are tested and refined, sometimes features are added, and sometimes features are dropped. Early announcements create a risk of "false claims" criticisms once the product is released.
- There are some legal restrictions on promoting products that do not yet have certain approvals. Waiting until those approvals have been granted (or are just a day or two away) reduces greatly the complexity involved in making any such announcement.