I have just began using APRS on my new (first) rig. My radio has an excellent function on it, which could help understand why to run it.
With my rig it has what would be equivalent of "Ham Radar"...so if you have your APRS set up correctly, it will beep and alert you when other HAM's are within Simplex range.
What's more, is my radio at least will show your voice band in the packet because it embeds that information in the packet, so not only do you get location, you get the voice band I am listening to. One click and you can make a contact with a new HAM. That being said they have to enable the 'embed voice frequency' function on their radios for it to work.
So, in other words if I am going on a trip and drive by another ham who has his APRS running, I can visually see that, AND see what band he's on and tune over with one button and make contact even if I am in unfamiliar territory.
In other words if you are listening to 144.275 and have your APRS set up right, I will visually see that, see your location (that you are in whatever range I set, and/or within simplex range) and can tune over with one button and talk to you.
In the course of a hurricane like we have here...that can come in extremely handy. Not to mention being able to pick people out, send them a text message to say 'tune to 145.200' so we can chat.
During hurricane season around here that can be extremely helpful.