While they are very similar, and use similar technologies, they are not the same. Coming out of the same design house that is pretty understandable, engineers are creatures of habit if the technology applies. I have often heard things along the lines of "the 718 is an R75 with a transmitter added", this is simply not the case.
At the most basic levels the R75 is a triple conversion radio, while the 718 is double conversion, and the R75 tunes a wider frequency range. That alone will tell you there are some differences between them, the triple vs double is significant. However they do use very similar IFs (not uncommon across a specific manufacturer), similar BPFs, etc. The layout of the boards is completely different, there is essentially no resemblance there until you get down to the layout of some of the circuits on each board.
T!