Depends on what you are actually looking at.
For example, Midland's MXTA51 is just your typical 460-470 MHz 1/4 wave antenna that you can literally buy from PCTEL, Larsen, Tram, etc for $8 on a $15 magnetic mount base.
Antennas with more gain tend to have narrower usable bandwidths though so there may be some specific tuning but for the most part...just upcharging for the fact it is a GMRS antenna as the physics are the same for the same antenna design. Then you have those highly overpriced "overland" antennas which are made to mimic the Austrailian CB antennas...nothing special there but you are certainly paying for "the look".