you might be looking at uniden.com? Like most manufacturers - they price the item higher then the distribution channel/vendor. so that its cheaper from the channel so they get the value of being a channel partner. if it was the same price at uniden.com and hro.com .. why would I buy from the middle man? And if I was HRO, why would I carry a scanner that the manufacture is selling direct as cheap or cheaper?
I have no idea what the MSRP is on this but assume its the uniden.com price. thats why you see people like HRO say "scanner is on sale" or "discount" - its discounted from MSRP.