This is like my small air compressor in an ammo can......made to appeal to certain groups and in my case, was often confused as an actual ammo can in my garage (have many surplus ammo cans holding everything from hardware parts, to ammo).
Still a Midland GMRS radio mounted in an ammo can. I have not bit the Midland bullet yet as I can use surplus CDM1250's, XPR4550's, or a XPR5550e (have been servicing Motorola gear for decades now to have the cables to program and parts to maintain them) for this purpose. However, I usually just bolt the mobile via a mounting bracket to the Astron power supply and use it that way for a base station radio. For the "overlander" crowd, the ammo can might be a cool gimmick. I'll stick with handhelds for use on secondary roads and out and about.
(Nice Midland Toyota, all decked out to show off that mobile radio in an ammo can though, they are marketing to a specific crowd, while those in the know can do much better for less money).