I see your point, but they will struggle - marine users are privately funded, operate on small budgets and most importantly, are not regulated very well. The aviation community of professionals and amateurs took the step to invest in the new equipment. You can buy a perfectly reliable, useful marine radio for £70 upwards - and this is the stumbling block. Cost. Worldwide shipping comms will shift at some point, but resistance won't make it a quick. I'm also dubious about low bitrate analogue to digital conversion. The current Motorola radios in use buy the emergency services still suffer from poor signal to noise caused by operator distance and background noise. No doubt they will get better - but the day is not here yet. Looking at the radios I sell to marine users - there are a number who select sophisticated expensive ones, but the most popular are simpler and much cheaper, and for many users, still too expensive. You also have three categories of users. The very common one are the folk who buy a radio, usually a portable and hope not to use it - available for emergencies. They don't get a licence, even though OFCOM in the UK do not charge for marine licences. If they use the radio for an emergency, nobody worries about the licence. The second tier get the licence and use the radio in their small fishing or leisure boat. They don't use it much, but can get permission to enter port and use locks etc. They do NOT take the exam - which is typically £70-100 in course fees. They don't get the Mayday training, they don't get the operating practices and they don't get the communication skills primer. The responsible folk who take the test, have a licence would probably also buy a new radio if they were advised to. Until the people in category one and two still have people the other end to talk to, they won't reinvest.
There are some enthusiast users who have DMR radios for the ham bands, who have marine programmed in, and I've noticed a couple have been experimenting with digital on the unused old ship to shore telephone channels and in the gap between 37 and 50. They are sharing details of catches, trends and fisherman private stuff. However - the range between them and me is less good than when they use FM.