Hate to burst the bubble but; there is only a 15-20% mark-up on consumer electronics. The higher the MSRP; the lower the mark-up. Dealer COST on a $500 scanner is around $430-$440.... slightly lower for large quantity purchases by some dealers. Radio sales are only profitable as they drive the more profitable sale of accessories and service.Since were guessing here I'd suspect that dealers can buy the 396xt and 996xt for about $250 and the landed cost in the US is about $79.00.(not including SG&A. Just my opinion and of course just a guess. I believe fully in free enterprise and know it takes a lot of mark up to keep the lights and the heat on, pay business taxes and the like. Just looking for a high volume dealer that can cover overhead and expenses and pass on some of the savings to the hobbyist.
These are probably "drop-shipped" as someone said low overhead.
The list price is probably made up just to male it sound like a better deal.
I have bought from that seller in the past (shipped to a US address) and I can recommend her. Had a good experience.
but note it doesn't come with a reciept so probably no warrenty.