When I was Chief of Operations of our City's EMS, & subsequently an officer in NYC*EMS (pre merger ), we had very very specific guidelines to follow, if & when the media would contact us regarding 'certain' incidents & events. While assigned to a position as a public affairs officer in the Bronx, I had extremely detailed guidelines for the dissemination of information about an incident, - as per our Ops guide, & the Mayor's office, - as to the degree of info that was permitted to be released to media. ... & now, of course, there's hippa, -which completely defines what kind of material can be released to anyone.
And, frankly, as was previously pointed out, -- sooo many of the incidents & "news-worthy" calls that a casual civilian might be jumping about, ..... really is just 'another day on the job', - & all I wanna do, is to "do the right thing" , & go home at the end of my tour.