Hi
@hc18flyer Tom and welcome to Radio Reference!
You are doing the right thing by reading books and postings here. What model Eton receiver do you have?
As for the cell tower down the road from you, that should not be a big concern because the shortwave bands are far removed from the cellular bands. You should also be physically far enough away from their transmitters and antennas (2 blocks) that you will also not receive any fundamental overload to your receiver's front end. I would say you are good to go.
Orientation-wise, you can experiment with that so that you receive the best reception from the area that you want to focus on. Your antenna, while it is not what is known as an omni-directional antenna, will pick up signals from all directions. It will just pick up signals better in some directions than others. But I can assure you that you are going to have a lot of interesting broadcast stations to tune in to regardless of your antenna's basic orientation.
So tell us a little more about yourself. What do you hope to hear? Are you going to send out QSL reports? Do you have an electrical or electronics background? Etc., etc., etc.
Looking forward to seeing more of your posts. Cheers my friend! Dave K4EET