I really admire these people who try to snow you with how much they know.
I can't speak for how well made the antenna is but it should preform very well given just a few 'ifs'. If the antenna is cut for the frequency(s) you will use, meaning that the SWR or reflected power is low. If the coax is quality stuff, at least 95% shielded and low loss. This looks like a center-fed, 1/2 wave dipole. It will be slightly directional toward it's broadsides, if you put the antenna up running north-south then it will be directional to the east-west with a gradual fall off in signal strength to a null off the ends. It has 3 db of gain over a 1/4 wave, end fed antenna.
A Balun is a device used to match an BALanced load to an UNbalanced feed-line, or the reverse. Hence the name BALUN. Technically Jay is right but I have used 1/2 wave center fed antennas for years without a balum and I've never had a problem. Back in the days when I was an active ham, I worked all over the USofA and Canada on 40 and 75 meters using dipole antennas without baluns. They work well.
If you have moderate mechanical skill, you could probably make one for less money. You'll need about 20 feet of #14 or #12 wire, 3 insulators of some sort and enough coax to reach between your transmitter and the center of your antenna. You should be able to get everything you'll need at Radio Shack (at least they used to carry what you will need).