I shudder when I see things like this. Some people have no shame. I don't have any objection to a serious contester/rover outfitting a vehicle for their favorite contest. But if I were them I'd avoid the public altogether.
What's worse is that he feels the need to try to pimp/trick out his ride, as if all of the honeys are going to tango in the back with him while he waits for band conditions to improve.