After reading the SWA early milestones, I just felt I had to share a few of their many impressive marks below !
1966 to 1971
November 27, 1967 - With $500K in the bank, Herb files the application with TAC to serve DAL, IAH, and SAT.
August 06, 1968 - Austin State District Court rules against Air Southwest. (started by competitor airlines, etc.)
March 12, 1969 - Herb files appeal with the Texas Supreme Court, represents SWA free, pays all costs himself.
May 13, 1970 - Texas Supreme Court unanimously votes to overturn the lower courts & rules in favor of SWA.
March 29, 1971 - Boeing offers to sell Southwest three 737-200s with Boeing carrying 90% of the financing !
June 18, 1971- SWA begins service to DAL, SAT, and IAH. With roundtrips DAL-IAH with $20 one-way fares !
November 21, 1971 - Introduces $10 "night fare" between HOU-DAL - ( Wow "Love Airlines" that's cheap! )
btw ~ I only know 4 SWA employee's, all very happy campers, all loyal and plan to retire with SWA 401K's !!!