Home Patrol / The cost thread...

Status
Not open for further replies.

Drowsiness

Member
Joined
May 21, 2010
Messages
161
Location
Boston
Given the above info, I'd shy away from thinking that $550.00 is the price.

Considering that the 396XT and 996XT are anywhere from $486 - $515, I am not so sure I would shy away from the price of HomePatrol being in that same neighborhood.
 

qbertopp

Member
Joined
Mar 19, 2010
Messages
54
What I say is scrap the HP and build a real base scanner with the same touch screen of the HP and add the 996xt features into said scanner.

The hell with Bob, Billy, Mary, or Joe Ann....they are not going to purchase a $500+ unit. We are the future of Uniden's scanner line. Build the Joe's of the world a real base scanner with said features and the same size as a TS-2000.
 
Last edited:

Drowsiness

Member
Joined
May 21, 2010
Messages
161
Location
Boston
What I say is scrap the HP and build a real base scanner with the same touch screen of the HP and add the 996xt features into said scanner.

The hell with Bob, Billy, Mary, or Joe Ann....they are not going to purchase a $500+ unit. We are the future of Uniden's scanner line. Build the Joe's of the world a real base scanner with said features and the same size as a TS-2000.

Some nice thoughts there, qbertopp.

However, I have to disagree with discounting Bob, Billy, Mary and company. If Uniden can draw them in, it is only a good business decision and will keep the company viable in the market for a longer period, but they will -never- accomplish that with a $500+ price tag. Let's face it... us radio dinosaurs are not getting any younger and most kids these days either don't care to listen in on public safety and the like, or they just find programming current models extremely difficult (evidenced by many posts on this very forum).

I like the concept and idea of the HomePatrol. But man... the price. The prices *need* to come down. If you don't lower them, eventually your competition will and that will.
 

RadioDaze

Member
Joined
Oct 5, 2006
Messages
2,034
Location
Orange County, California, USA
3.5" touchscreens have been OEM'd by the millions for GPS units such as Garmin, etc. That module has to be dirt cheap by now. Probably very little variation as used in the HP. The lion's share of costs that need to be recouped will come from the R&D, and the initial tooling for the new form factor - the case, circuit board(s), connectors, etc. Don't forget packaging, manuals, marketing, etc.

It WILL cost less to BUILD these units, in the long run. It has fewer moving parts. What they need to sell it for to be profitable is another story, of course.

The price point ABSOLUTELY needs to be lower than the current digital product line. The perceived complexity, and therefore value, of the unit is lower. Joe Scanner wants a lot for his $500, and expects a complex, versatile, capable unit. Joe accepts more complicated operation along with that - it's been the culture of high-end electronics for generations. But a casual user has been barred from scanning due to the complexities of trunked systems, talkgroups, etc.

Casual User = Someone who can't justify the same investment that an enthusiast is willing to make.

I think that Uniden's long-term plan is to reduce the cost of manufacturing for a product line that they can sell for less to more folks, and parlay some profits into the really advanced features and build quality that Joe Scanner is continuing to demand and is willing to pay for.
 

Drowsiness

Member
Joined
May 21, 2010
Messages
161
Location
Boston
3.5" touchscreens have been OEM'd by the millions for GPS units such as Garmin, etc. That module has to be dirt cheap by now. Probably very little variation as used in the HP. The lion's share of costs that need to be recouped will come from the R&D, and the initial tooling for the new form factor - the case, circuit board(s), connectors, etc. Don't forget packaging, manuals, marketing, etc.

It WILL cost less to BUILD these units, in the long run. It has fewer moving parts. What they need to sell it for to be profitable is another story, of course.

The price point ABSOLUTELY needs to be lower than the current digital product line. The perceived complexity, and therefore value, of the unit is lower. Joe Scanner wants a lot for his $500, and expects a complex, versatile, capable unit. Joe accepts more complicated operation along with that - it's been the culture of high-end electronics for generations. But a casual user has been barred from scanning due to the complexities of trunked systems, talkgroups, etc.

Casual User = Someone who can't justify the same investment that an enthusiast is willing to make.

I think that Uniden's long-term plan is to reduce the cost of manufacturing for a product line that they can sell for less to more folks, and parlay some profits into the really advanced features and build quality that Joe Scanner is continuing to demand and is willing to pay for.

This is a great post. Just absolutely incredible.

If the above is not a convincing argument for the prices of these units needing to come down, then someone who helps to set the MSRP is just not listening or just does not want to listen.
 

oregontreehugger

Member
Premium Subscriber
Joined
Jun 5, 2004
Messages
1,274
Location
PNW
Totally agree. Your average person browsing Wal-Mart, Target, or Amazon.com are not going to shell out $500 for a scanner. I don't care if it makes toast and even cleans the house, too. Most people also aren't willing to spend the time to pore over the manual, scour the Internet for information, and drop additional money on programming software and cables.

My pessimistic prediction: Uniden might be offering these in analog-only and analog + digital flavors. Guessing $200 for analog, and $350 for analog + digital.

My optimistic prediction: Uniden offers only one version (analog + digital) and it comes in around $250. With everything you need in the box.

Here's hoping for optimism...
 

Drowsiness

Member
Joined
May 21, 2010
Messages
161
Location
Boston
Totally agree. Your average person browsing Wal-Mart, Target, or Amazon.com are not going to shell out $500 for a scanner. I don't care if it makes toast and even cleans the house, too. Most people also aren't willing to spend the time to pore over the manual, scour the Internet for information, and drop additional money on programming software and cables.

My pessimistic prediction: Uniden might be offering these in analog-only and analog + digital flavors. Guessing $200 for analog, and $350 for analog + digital.

My optimistic prediction: Uniden offers only one version (analog + digital) and it comes in around $250. With everything you need in the box.

Here's hoping for optimism...

hehe, there is nothing wrong with wishful thinking and dreaming. ;)
 

RadioDaze

Member
Joined
Oct 5, 2006
Messages
2,034
Location
Orange County, California, USA
One other comment about "price points".

They are carefully calculated figures that have important psychological implications. Uniden would probably love to be able to reach the $399.99 price point, which is essentially $400 but is perceived by many consumers as ~$300-ish. They would likely make more money selling at $399.99 than they would at, say, $429. In any case, I can't see this unit having a retail price above $499. (Not to be confused with MSRP - retailers like to see that figure grossly inflated.)
 

ID2003

Member
Joined
Jan 17, 2003
Messages
33
Location
Space Coast, Florida
BearcatWarehouse now has the HomePatrol back on it's web site, but the price is $0.00
"This unit is not yet FCC type accepted, the selling price will be announced after approval."
I do have a screen capture showing the price at $550.00
 

RoninJoliet

Member
Premium Subscriber
Joined
Jan 14, 2003
Messages
3,403
Location
ILL
Been in scanning over 40 years, i find the most recent scanners easy to operate even by hand...Some friends of mine would like to join the hobby to hear the new ILL Starcom digital system but $500,00 is out of the question and some took advantage of the RS deals...Some do not have great knowledge of computers and say the "bank" type scanner is more easy to operate than the info i sent them about the "Home Patrol"...I think its gonna be a "toss-up", i really like the new technology i see from a great company like Uniden but i personally would rather buy a second 396XT for now until i could program in a freqy by hand and not have to L/O many freqys i do not use that load in the scanner when installing a "zip-code"....It is a new beginning of a new age and i applaud Uniden.....My Opinion....
 

RadioDaze

Member
Joined
Oct 5, 2006
Messages
2,034
Location
Orange County, California, USA
BearcatWarehouse now has the HomePatrol back on it's web site, but the price is $0.00
"This unit is not yet FCC type accepted, the selling price will be announced after approval."
I do have a screen capture showing the price at $550.00

Customer relations-wise, they are probably more comfortable shooting high on the price and lowering it later, rather than have people reserve it at a price that ends up being raised. Then people will be insisting that they honor the lower price.

P.S. This is my 500th post. Do I get a free sandwich or something?
 

rdale

Completely Banned for the Greater Good
Premium Subscriber
Joined
Feb 3, 2001
Messages
11,380
Location
Lansing, MI
They aren't taking any reservations at all, so whatever price they had before is really meaningless.
 

peepoop

Premium Member
Joined
Dec 19, 2002
Messages
81
At $199 it'd be the first scanner I'd ever give as a gift. To several people.
 

rcool101

Member
Feed Provider
Joined
May 31, 2002
Messages
966
Location
Eastern Ohio
Price

This is Hilarius....If you think for a minute that this new radio will be cheaper than a 396xt your all nuts. I don't care who it's designed for . Joe, Jim Bob, Sue or her mother.
 
Status
Not open for further replies.
Top