Getting a HRO new store opening in the Dallas area. Special Manufacturer Offers, Rebates, Coupons, and Discounts
Wonder what Texas Towers store thinks about this, just around the corner??
I'm a bit stunned. In this day of Internet sales driving our retail economy, I can't imagine a company in a niche market opening another brick and mortar store. There must be more margin in amateur radio sales than we've been lead to believe. I wish HRO well and envy the hams who now have a real ham store to go visit.
Not really surprising, if you think about it, retailing is evolving into the "Service Merchandise Showroom" model. Ham gear especially is something that you want to "try before you buy".
So they lease a small storefront and showcase their most popular (and profitable) products. They keep a small inventory on hand. You order there and they ship to your house after you've "showroomed" it there. They generally will match any online competitor's advertised price within a few dollars.
The advantage to buying this way? Hassle free returns, service and support.
This is the retail model of the future.
None the less, it is a GOOD THING that they are expanding and opening more storefronts. Compared to AES, who has downsized since the 1990s.
I always liked Service Merchandise and bought many electronics products there. Was sorry to see them go.Not really surprising, if you think about it, retailing is evolving into the "Service Merchandise Showroom" model.
So they lease a small storefront and showcase their most popular (and profitable) products. They keep a small inventory on hand.
Ham Radio Outlet, the worlds largest Amateur Radio product and accessories retailer, announced a new retail Super Store in Plano, TX. This new store will include a multi-thousand foot retail floor plan, which will stock and have on display a vast selection of amateur radio products and accessories.
Wonder what Texas Towers store thinks about this, just around the corner??
Been saying this for years. Have a showroom where people can see and touch and play with the products before they buy, then drop-ship them at Internet prices to the customer's door. Keep your highest-selling items in stock in the back, like the Apple Store, and offer free shipping on anything you don't have in the store. With the right logistics and customer presentation, you could compete head-to-head with Amazon Prime.Not really surprising, if you think about it, retailing is evolving into the "Service Merchandise Showroom" model.
D/FW has needed a competing store for a long time. The catchment area (N. Central TX and S. OK) will win big from this.
I'm a bit stunned. In this day of Internet sales driving our retail economy, I can't imagine a company in a niche market opening another brick and mortar store. There must be more margin in amateur radio sales than we've been lead to believe. I wish HRO well and envy the hams who now have a real ham store to go visit.
Wonder what Texas Towers store thinks about this, just around the corner??