The purpose of the "import" feature is the same as it is in any software, to provide you with the name of a known talk group or frequency. Now, separate that from the purpose of the program; the program was designed to allow you to monitor a TRS or conventional set of frequencies and both record and log activity on those channels. The identify and priority flags are just filters used in the program to allow you to choose to ignore "identified" (note I did not say named) channels, or in the case of "priority" to allow you to record/log activity on a already "identified" channel. Please don't confuse the flag "identified" with the fact that they are named. If you did not import the names, you could still name a TG (or frequency) with what you thought it was and continue to record/log it until you were sure what the entity was that you were monitoring; indeed the program does this itself by calling a channel "Unidentified" the very first time it finds it unless you have already imported it, then it calls it that imported name. In reference to IDTracker II, when you hook it up to the scanner and scan a TRS or conventional system, the program actually uses the name you have recorded in the alpha tag as the name on new (to the program) channels, but they still have the "identified" flag not set. If you marked it as "identified" and you were just recording/logging unidentified channels, it would stop recording/logging it. This is all up to you; you have to make the decisions of what you want the program to do and how you set the internal flags.
As for marking them one at a time, AFAIK you can still mark entire sets identified or unidentified by selecting all of the channels in the edit screen, appropriately choosing the check boxes and pressing the <Set All> button.
David (the author) does hang out here and I am surprised that he has not commented yet, perhaps life is intruding on the important things.