A friend of mine contacted me in 1994 very concerned about Kenwood getting out of amateur radio. He was quite sure it was going to happen as it didn't seem that Kenwood was making any investments in developing amateur radio gear. That was over 25 years ago and Kenwood is still here.
That said, JVC Kenwood, as a corporation, only derives about 24% of its revenue from all radio communications products, including both amateur radio and land mobile radio.
Icom's least expensive handheld amateur radio is the IC-V86 which retails for about $115. And, it is 2m only. It competes pretty closely with the Kenwood TH-K20 which sells for about $10 more and is also 2m only. Icom no longer sells any analog dual-band handheld amateur radios and the ID-52 dual-band D-STAR handheld has been delayed for the same reason that Kenwood stopped production of the TH-D74.
Yaesu has two dual-band handheld amateur radios that are less than $100, the FT-4X and the FT-65. Both are built in China using Chinese "radio on a chip" designs. The user interface for these radios is a mix of Yaesu and Baofeng and they are "one band at a time" radios, not true dual-banders like the TH-D74 (or TH-D72 or TH-F6).
All that said, the thread is about the discontinuation of the Kenwood TH-D74, which appears to be a fact not subject to debate. If you think Kenwood is getting out of amateur radio, please start a new thread where you make your case...assuming you have more evidence than my friend did back in 1994. And, if you don't like D-STAR or think Anytone is building a better radio, please start a new thread on those topics.