Well yes, there is that saying, but that doesn't mean that an antenna has to be expensive to work. Many people have come up with low cost solutions to both shortwave receive only and ham transmit antennas. As for not using, tv cable, I guess that is a matter of opinion and applicaton. Obviously, you could substitute any coax you desire for the buried run. While more expensive, you would be ahead of the game noise-wise with better quality coax. What drew my attention to it was that it was authored by someone from MIT - hopefully by an individual with the knowledge and background to devise a workable solution to the noise problem. You are correct in that given the relative inexpensive nature of it, it certainly is worth a try. Wouldn't take long to do, and if it works great, and if it doesn't you haven't wasted a lot of money nor time. Something to think about for this spring. Thanks for your feedback, I appreciate all comments.