But it's not for everybody.
True--everyone's got their own preferences. Also depends on how good a salesman is: for example I remember one QSO I heard on 40M where an op bought a brand new radio, wanted bragging rights that he had top of the line, but then when he actually operated it realized he didn't need at least half of the bells 'n whistles that came with the radio. (I wonder how many other people that's happened to?)