After some super Google-Fu searching and looking in public records, it appears that HRO will be locating in Winter Springs as reported, click the link below for details ....
SCPA Parcel View: 34-20-30-5AW-0000-048C
Drive around it this AM. It's a nice area. Convenient to 17/92 and State Road 417 to the east. Straight shot from I-4 and 434 exit East for 5 to 6 MI. There are several suites in this building, apparently one is occupied with a florist. Robert Jr. and his wife own the entire property which is a bit over an acre including parking. There is nothing here that would scream warehouse like roll up doors or a truck loading dock.
Looking forward to them getting up and running. When I buy, I buy from HRO or DXE anyway so it'll be great to have a Florida presence for somebody, especially since buying tax free from an out-of-state vendor is now a thing of history.