It's VERY narrow band deviated FM!!! I mean SUPER narrow! It's at +/- 2.0 kHz deviation which is even narrower than the (relatively) new narrower "narrowband FM" for VHF and UHF LMR recently made the de-facto standard at +/- 2.5 kHz deviation (used to be at +/- 5kHz deviation).
So, it'll "fit" in the sense that it will fit in the alloted bandwidth for US FCC Part 95 CB channels which are spaced at 10 kHz channels (with a couple exceptions).
So we just now have AM, SSB, and FM (as of October 28th). It will be interesting to see how actual heavy CB users will incorporate this "new for the US CB" mode into their usage sub-culture! I think it will pretty much be "business as usual" for a long time to come - SSB on channels 15 (in some areas), 16, and 36 thru 40 and AM on all other channels. I doubt enough FM users will suddenly pop into existance and start actively "taking over some channels "for FM use". Like stated by rescuecomm earlier - I also think it will primarily benefit handheld and mobile users who are using CB for communications mainly between each other in their own groups. I doubt long haul truckers and other heavy "traditional" CB users will make much use of it (FM) at least for a very long time to come.
Really, even when the equipment with FM as a selectable mode is widely available and in wide use (US FCC Part 95 certified legal stuff), I don't expect it to become the main mode of use since AM has been around so long and cheap AM single mode equipment will still likely be available for a long time.
But it will be nice to have as a consumer license-by-rule "low band" communication option! Especially if CTCSS is made workable and available at that deviation. Mmckenna would know best here, but it seems to me it might make a good option for off-roader use. Don't know, time will tell. I don't think it will "hurt" anything in the end - just nice to have as a "quieter option" for group communications.
Now...sorry but I can't help it...I have to say that it could get awfully funny if some less than fully knowledgeable "linear kickers and mooooAHHDUULAAaaaation boosters" start trying their AM tricks on FM! .....lemmmeee crank that deviation on up thar.....
"MooAh...*!............du.........ate! Mo...a........u......te! I be Sto.....m....in and ste.......in!"
Might be fun to set your SDR's on a FM filter BW so as to hear the FM CB deviation tweakers while the narrowband stuff just becomes the noise floor!
Sorry - couldn't help myself!
-Mike