For what kind of radio - one of those widebanded handhelds, a small HF Portable, a tabletop? For the first 2, no more than 20 or 30 foot of wire is about all they'll handle without having overloading problems - depending on where you are (signals on the East Coast tend to be stronger than on the West, are you in an urban area, ect.). Tabletops have many different options - take a look at the Shortwave and Utility wikis for more information
73s Mike