Ah, yes, "standard".
Standard depends on who's standard. Motorola assumes theirs is standard. Others assume theirs is standard.
Reverse burst is where the phase of the PL tone is changed to tell the receiving radio that the carrier is about to drop and it should close the squelch. Prevents loud squelch tail crashes.
In Motorola software, "Standard" is a 120º phase shift.
"Non-Standard, pretty much what everyone else uses: 180º shift.
Just another way Motorola tried to keep you buying their radios. If you didn't, you paid the price with loud static crashes when the carrier dropped. Gee, thanks Motorola!!!!
None just means it doesn't do anything, PL tone just shuts off.
If you are just running Motorola radios, "Standard" would be the one to use.
If you are running in mixed company, others might appreciate you running "non-standard".
On some Kenwood software, you can go in and select the reverse burst phase. You have to have the engineering level access, but on some software you can go in and program the exact amount of phase shift.