my completely inaccurate and retired graphic designer opinion?
notice that URL? I've seen a few people create a placeholder when they are updating a page/listing for a product, and they want the legacy data to be available until they release the new one. Might be a revised webpage coming down the line.
It's not scripture, it's kind of hackish, but that's what I think when I see that.
Panic, not...but again, I know nothing.