19:40 - Ladder co. captain reports heavy fire on 4th. floor hallway with extension down to the third floor of the mezzanine.
19:46 - BBFD Chief ordering interior crews to evacuate - roof involvement confirmed. Finderne & Elizabeth Ave aerials beginning master-stream operations.
20:10 - Friends on-scene state that it is possibly the senior-citizens housing complex behind the ShopRite, not the supermarket itself...
20:50 - 5 ladders & 3 monitors in operation - BBFD 23-C1 reports 'doubtful' for control of fire on 4th floor. Somerset County Fire Coordinators actively working the site & reporting majority of body of fire is knocked down (20:54).