Would be possible to create a couple new categories for the forum? Numerous forums I frequent do something like this and it attracts new members and advertisers and keeps members more informed as to what they can expect to pay vs getting taken advantage of. It could even provide some type of feedback with regards to dealer support before and after the sale, best places for repair, reliable inventory, shipping cost, shipping time/delays, serious problems, etc.
Found A Deal: Were members who are not dealers, stores, resellers, can post sales, discounts, and good deals they've found and share them with the general membership.
Dealer Deals: Where dealers, stores, resellers can post specials that have going on for a limited time. There could possibly be a fee to the dealers for this option that could generate additional revenue for the dealer as well as Radio Reference without the need for them to enter into a full blown advertising contract.
Found A Deal: Were members who are not dealers, stores, resellers, can post sales, discounts, and good deals they've found and share them with the general membership.
Dealer Deals: Where dealers, stores, resellers can post specials that have going on for a limited time. There could possibly be a fee to the dealers for this option that could generate additional revenue for the dealer as well as Radio Reference without the need for them to enter into a full blown advertising contract.