From the morse code, I am getting: PJR263
Which, if you add the missing W to get WPJR263
ULS License - Industrial/Business Pool, Conventional License - WPJR263 - HAYES SR, JAMES E
Seems they are operating on an expired license according to the FCC database.
Edit: The address on the license is Metro Communications in Knoxville.
Edit number 2: It looks like they are IDing under that old license but are actually licensed with a newer license:
ULS License - Industrial/Business Pool, Conventional License - WQOH698 - HAYES SR, JAMES E
Either, they don't know they are IDing with the old callsign OR, they hope no one is paying attention.
I wonder if they seen this conversation because the day after you posted this they changed the Morse code