CB radio basically has a few trains of thought.
1) You buy the cheapest radio you can find. These could work fine, but, they could also be a disaster, I'm talking like if you find a "Cobro" radio for $8 kinda disaster.
2) You buy a decent radio from a decent company, like Cobra, or Uniden, and get good sound at full power output, the only thing to worry about here is the antenna. A CB is hard to screw up so spending more will only get you bells and whistles (like SSB, which means 12 watts of power, if you can find someone willing to talk on it, noise filtering, things like that).
3) Buy an "export" radio or some other radio made by Galaxy or Ranger and such. These radios are somewhat of a grey area. Usually people buy them because they can be easy to modify, adding more channels, more power swing, and since they were basically designed for a country where power output doesn't matter, massively violate the watt limit with simple tweaks.
In other words, assuming you don't want to break the 4 watt limit and transmit at say, 200 watts like a jackass, buy a half-decent radio and tune a high-quality antenna for it. The antenna will always be the biggest problem for pickup/transmit.
So why would you want to modify your radio for more channels, or tweak it to up the power, or boost the power with all manners of amplifiers and such? Well, easy. More range. In places where its congested, empty channels.
However the key problem here is two fold. 1, the channels you get by "freebanding" are valid frequencies used by hams, government, etc. Probably not the sanest thing to walk on top of. 2, increasing your power is useless if the guy at the other end wants to talk on 4 watts. Unless you know somebody else who has a huge linear amplifier, you simply waste the channel and annoy everyone by being heard for miles around, which is already bad enough with 4 watts when skip is high.
Plus at 200 watts, a bad SWR can easily fry all your equipment, so its more trouble than its really worth.
Buy a good CB with the features you need. Buy a really good antenna. Tune the SWR carefully. Grab your mike and see whose out there. Thats all you need.