I Love It When Stores Reveal Thier Margins
I am with MStep.
Man, I love it when stores reveal their margins over wholesale cost. No one sells at a loss unless they really have to & now we all know what their cost is....I would say that this pricing begin to answer that question. Empowering times for those with ca$h.
In a similar vein, check out
www.carsdirect.com to see the auto manufacturers reveal their cost to you. Magical stuff when they really need your business. This sale might be a case of that, I agree.
My guess on the W's of this deal are that to get the price down on a RS branded model, they had to commit to GRE for a full container or two of these radios.
On that note, I cannot see GRE purposefully diluting the marketplace in this manner UNLESS this is their way to dump parts and pieces in favor of a new model. This seems a more likely scenario in my mind.
If I was a GRE dealer right now, I would be pi**ed, so do not count on this ever happening ever again as GRE will likely not let it happen.
Then again, perhaps I am just overthinking this whole thing and RS wanted to give everyone a decent deal on a GREAT radio for Christmas. Possible but not probable.
In closing, I bought one of each on the last RS F&F Sale and I am truly impressed with both,very nice radios indeed. If you are on the fence, take the jump if you are not in an intermod-prone locale this is a truly great radio that it is at a wonderful price point for the moment. Pull the trigger you probably will not regret it.
Merry Christmas to each and every one of you RR's out there and thanks Lindsay for a great site/community.
Frozen in Spokane.
Mike