I won't say it would be impossible to set up that antenna inside, it really is intended to be outside. Probably the most common way of stringing it up is between a roof eave and a tree about 60 - 70 feet away. Then run that wire with the clip on it in through a window to your radio and clip it to an existing antenna. No existing antenna? Change that clip to a plug that will fit the antenna connection on the radio?
A simple wire antenna as you've described isn't all that particular about how it's strung up, it's shape. It can be bent into several different/weird shapes and still work. The higher you can get it the better, in general. If something makes electrical contact with that antenna then that 'something' is then part of the antenna. It's a fairly good idea not to let it come into contact with metal thingys, especially power lines! Think of your wire antenna as an extension of the antenna already in/on your radio.
It's also a fairly good idea to connect your radio to 'ground', which is the 'other half' of that type of antenna. It isn't absolutely necessary, but it shouldn't hurt to have it.
How well will it work? I haven't the slightest idea. It will depend on what you want to listen to, it's frequency. I have to assume it will be better than any built-in antenna, but no bets on how much better.
Have fun.
- 'Doc