speaking of PR, and the little attention given to it, i just read American Gunfight: The Plot to Kill President Truman--and the Shoot-out That Stopped It , i really can't recommend it enough, for a variety of reason.
if you didn't feel ashamed of how you/we/USA have completely ignored PR and its people in the past, well you oughtta after you read that book. it's hard to imagine, but i effin cried reading some parts. i wanted all sides to win. i equally wanted the assassins to succeed and the target to escape harm. anyhoo, ive been dying to tell someone about it but, well PR doesn't come up in conversation much.
and NOW back to radio related stuff