Imagine a large corporation let's call Goverment Motors or GM promotes a vehicle wireless system than can be used to monitor owner's vehicles, unlock doors, track the vehicle, etc. They currently use the exisitng nationwide cellular network and have decided they want to buildout their own network and decided their most cost effective network would be the 2 Meter band and they could operate their network with 3.5 Megahertz of bandwidth.
That would be quite a poor idea. I personally wouldn't want to do critical business in a band for which the public at large already has tons of transceivers.