OK, good deal.
So, LMR-400 is good stuff for hobby use and your length would not be too long for it. It should provide good performance, and if you decide to get your amateur radio license, it'll work fine for that.
The grounding link is pretty good, but you'll want to invest in a better grounding block that the one they show. Those are fine for cable TV/TV antenna/Satellite TV, but for any sort of transmitting use, you need one designed for it. Polyphaser is a good brand and I use a lot of those at work. You can get cheaper hobby/amateur grade protectors and save a few bucks and they should work just fine.
Only beef I have with the grounding tutorial is that if your electric utility entrance is not directly under your antenna, you'll absolutely want to add a ground rod directly under it. The idea is that you want to give any energy as straight and short a path as possible to ground. NEC then requires that the new ground rod and the existing ground rod be bonded together. Fairly easy to do, but will take some planning.
Here's what I would recommend:
Order whatever length of Times Microwave LMR-400 you need to get from your antenna down to the entrance point. Add a foot or two to create a drip loop before you connect to the protector. It'll cost a few bucks extra, but having them install the connectors is a good idea, they should have the correct tools and should test the cable after putting the connectors on.
These guys are a reputable shop:
https://www.theantennafarm.com/catalog/times-microwave-lmr-400-1471
Get a male N connector on each end of the cable. Pay the extra few bucks for the 'heat shrink tubing'. That puts a layer of heat shrink tubing with a hot melt adhesive on the inside over the connector crimps. That helps with strain relief and is well worth it.
You'd be looking at around $70 for 35 feet of cable with heat shrink and two N connectors installed. Expensive, yes. But you'll get a good cable that will last you a long time and will work well when you get your amateur radio license. Running the cable exposed down the wall isn't an issue. The cable is designed for outdoor use, so no need to run it inside the walls.
You'll need the lightning suppressor:
https://www.theantennafarm.com/catalog/times-microwave-lp-btr-nms-5979
You will need to mount that at the point the where you enter the house. Connect the cable from the antenna to it, but make sure you leave a 'drip loop'.
You absolutely need to waterproof -all- your outdoor connections. Skipping this step is a rookie mistake that will result in water getting in the coax and destroying it.
https://www.theantennafarm.com/catalog/commscope-221213-1956 Those kits are a good deal and if you follow the installation directions, you'll have a waterproof outdoor connection. Don't let anyone tell you that you do not need it, you do.
From the lightning suppressor, you can use a smaller cable to get through the wall. Ideally you'd want to keep it a good low loss cable if you can. Drilling a large enough hole to get LMR-400 through is a good idea. If you absolutely cannot do that, then at least use something like LMR-240. Again, make sure you put in a drip loop to keep water from following the cable into the home.
You'll of course need a ground rod, ground clamps for both rods, and suitable cable. That sort of stuff can be had from Home Depot.