SSB, true USB and LSB modes / product detector vs a BFO, are useful even if you do not intend to monitor SSB communications such as aviation, maritime, military, or ham radio. Even if all you do is AM mode Shortwave broadcasts, USB / LSB mode capability can be useful.
An AM transmissions (assuming normal, full DSB plus carrier AM) can be demodulated by your receiver using AM, USB, or LSB receiver modes, and there can be advantages to using each mode. Yes, you can receive an AM transmission using USB or LSB, but you cannot (usably) receive LSB or USB using AM mode.
How can the use of SSB receiver modes help in AM reception?
If you you want to listen to a station on 15750 kHz, and there is a strong station on 15760 kHz, the 15760 station may be introducing inference to the 15750 station. This is because there can be a bit of overlap between the two stations, the upper sideband of the 15750 station and the lower sideband of the 15760 stations can overlap a bit. This is not supposed to happen, the stations are supposed to be narrow enough not to interfere with each other, but it does indeed happen anyway. Also, depending on your receiver AM mode filter width, you may hear a lot of the 15760 station energy when tuned to 15750 kHz. This would be even worse in the case of a station on 15750 kHz and another on 15755 kHz, that kind of interference / signal overlap can be quite bad.
But, by tuning your receiver to 15750 kHz in LSB mode your receiver is ignoring the upper sideband portion of the 15750 kHz station, and can cut out a lot of the potential interference from the 15755 or 15760 kHz station.
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