That frequency, 144.390 Mhz, is the common frequency for the USA, it's different for Europe.
There are two ways for APRS to be received by the average user, by RF and over the internet. That RF method is 'direct', you have to be able to hear'em, be close enough to hear them. The internet method relies on someone putting the received information on the internet (called "Igates" or 'Igating').
APRS isn't just ham related, it's very common for 'fleet' tracking using 'commercial' frequencies. Sears is one that I know of that does that, track their repair trucks etc. So do a lot of freight companies (18 wheelers).
If you have an amateur license, use 144.390 and a radio to do your tracking. Or, spend the money and have a commercial 'tracking' company install equipment and do it for you. About as simple as that (didn't say cheap!).
If you have your own dedicated radio frequency, I don't see why you can't set up your own system, it isn't that difficult (although it can get complicated). It's not so convenient for use on a 'voice' channel, APRS is noisy, can certainly interfere with voice communications.
I 'do' APRS, I like it. If I can do it, anybody can do it! Just remember the legal ramifications...
- 'Doc
(And the internet APRS is NOT real time. The delay can be just a few seconds or days, depending on the activity/congestion of internet traffic.)