Well, I can't speak to that. I ordered the exact cable by product code and it came in a Tripp-Lite box.The product description on the Best Buy link is for an Insignia cable, not Tripp Lite. Insignia is Best Buy's cheap house brand.
News from Tech Support: The short cable, about a foot long, is ancient, he couldn't find good Windows 10 drivers for it either.
He is going to send me the newer version of the cable which is 5 feet long, he says he knows the drivers he has for this work.
Unexpectedly good news.