Like someone else said, when it dies pitch it. Myself I think a "Bullfrog" should be every hams first radio. Just to see if you like the hobby. Buy a $20 handheld, put it on a mag mount, program some local machines and try to strike up a conversation. If you decide you like the hobby, go buy a better radio from one of the Big Three. If you decide ham radio isn't your cup of tea, you don't have $200 sitting on a shelf collecting dust.
And it tickles me to see people recommending a $700 digital radio as a first radio. C'mon.