"Super bowl is big in south Jersey and through the Pinelands, so you probably did hear the east coast."
We call them pineys, hillbillies without the hills. A few kilowatts on a short mast and you have a grass burner, saves ammunition. Just a short keydown and birds fall from the trees and deer drop dead in their tracks so all they have to do is scoop them up already cooked. (Pure sarcasm, I've yet to see a piney shack with electricity.)
I have to laugh at the Mercedes and BMWs with bumper stickers saying "I'm proud to be a piney from my head down to my hiney." Give me a break, if you see a hillbilly type on a beat up old bicycle or in a trashed pickup truck it's a piney, they can't even afford the stickers.
"Some of those guys run in the tens of thousands of watts."
In their dreams! Broadcast transmitters 5KW and up run off 480V 3 phase for a reason, EI=P so if you do the math you'll see if you input lesser voltage the current soars and conductor diameter gets ridiculously large. Bottom line; CBers are notorious, grandiose liars.
"There's a local guy in Richmond that comes on channel 6 every once in while and keys down, bleeds over so bad that the noise floor from about 26 to 29 MHz goes up a few S-units."
You don't need a whole lot of power, just a golden screwdriver and a bird brain. The smart thing to do is AVOID splatter and concentrate your power (the minimum needed out of courtesy) where it counts, on channel. Spreading it out in sidebands all over the spectrum is wasted energy and generally makes enemies, that is it's an open invitation to a midnight antenna party.