That practice is frowned upon by the National Fire Protection Associations Standard for the Use of Emergency Services Communications. "Why they do that" is a question for those doing it.
I can see a real bad scenario: Firefighters get in a "Mayday" situation and call for help right about the time the dispatch center is sending other responders to a trash fire. Not good.
That said, while NFPA Standards are consensus standards and represent the input from a lot of different folks, unless a state/local government has adopted them "as the law", those failing to comply are not subject to punishment - just criticism.
About the only thing that would justify use in my mind is that all the other fireground channels are committed to other incidents and the dispatch channel is all that is available.
9.3.1.3* A communications radio channel, separate from the
radio dispatch channel, shall be provided for on-scene tactical
communications.
A.9.3.1.3 The communications center should have the ability
to monitor all radio communications, including those communications
on tactical radio communications channels, where
practical. The AHJ should carefully evaluate the various
communication solution alternatives available, providing the
incident commanders with the appropriate mix of communications
capabilities to address their specific scenarios, ranging
from a small rural residence to a mammoth concrete and steel
structure in an urban downtown area. The AHJ should provide
a simplex radio communications channel for use in locations
outside the coverage area of any installed radio infrastructure.
If the simplex frequencies selected for tactical use are the
same as the output frequencies of any repeaters used by the
system, a method of positive lockout of automatic system use of
that frequency should be provided, controlled from the responsible
telecommunicator workstation.