And keep in mind that this also depends on which frequency band you are most interested in.
Loosing "half' the signal doesn't mean you won't hear anything.
Might not make any difference at all.
Shorter runs and NO LOSSY ADAPTERS are the key.
Larger coax is generally better.
Example, plain old RG-58 looses around 10 dB with 100 ft run at say 450 mhz.
The "half-inch braided" cables like 9913 or LMR400 would be around 3 dB loss for the same length and freq. So close to a 6 dB improvement.
Depends some on what brand and whose "propaganda" you want to believe. All those values are kind of plus or minus a bit.
So, with really long runs, ya' probably wanna' go with one of the RG-8, RG-214, 9913 etc kind of cables.
I don't care much for LMR but a lot of people do.
Just my opinion, but I find that it is hard to "hear" the difference in a 3 dB improvement with FM.
That said, if you can pick up 3 or more dB of improvement, it might be worth it to you. Depends on how much you want to spend. Especially if you are really on the fringe of a coverage are.
When listening to 700/800/900 systems, you probably have to sneak out ever bit of signal you can get.