While LW is still used in parts of Europe and North Africa, FM is slowly displacing these as LW is dying out. Note that there is no US broadcasting on these bands. If you hear MW stations in this band from the US, they are likely a mixing product due to overloading. Hams have a few allocations here, but perhaps the ones that have the most coverage are the various NAVTEX stations that are quite literally around the world. As it is based on SITOR-B, any app that can copy that mode can copy NAVTEX, and there's a plethoria of them - some free, too. For schedules and apps, see this page
SITOR-B is one of two modes of SITOR (Simplex Teletype Over Radio).
www.sigidwiki.com
By the way, NAVTEX is not just on 518 khz. Broadcasts on this frequency are usually in English, but on 490 and 424 khz, they will be in other languages - even Japanese.
Now as to antennas a 100 foot wire will certainly hear something, but not very efficiently. Loops are preferable to active (sometimes also called E Field) antennas because of their lower noise characteristics. They can also be turned to favor one direction over another - an advantage if you are trying to null out interference. We have quite a wiki on loops here...
wiki.radioreference.com
Now for active antennas - you're going to need to dig a little. Universal Radio has kept their website up, but are no longer in business. Still we have a few of these listed here, along with some reviews of the Bonito antennas here...
wiki.radioreference.com
Mike